Last updated: 27/10/2026
1. Introduction
This Privacy Policy explains how XPlay News (“we”, “us”, “our”) collects, uses, shares, and protects personal information when you visit or interact with en.xplaynews.com (the “Website”). It also explains your rights and choices regarding your information.
We have adopted a global baseline that applies to all visitors, regardless of location. This baseline is designed to meet the highest common standards of data protection and transparency, while respecting the fact that privacy laws differ across jurisdictions.
This Privacy Policy should be read together with our Cookie Policy and Terms of Use.
2. Who Is Responsible for Your Data
XPlay News is the controller of the personal information described in this policy.
Contact: [email protected]
Website: en.xplaynews.com/contact
If you have questions about this policy or wish to exercise your rights, please contact us using the details above.
3. Personal Information We Collect
We collect personal information in the following ways:
3.1 Information You Provide to Us
- Contact information — name and email address when you contact us, subscribe to a newsletter, or submit a form.
- Communications — the content of messages you send to us.
- Account information — if you create an account, we collect login credentials and profile details.
3.2 Information Collected Automatically
When you visit the Website, we and our third-party partners may automatically collect:
- Device and technical data — IP address, browser type, operating system, device identifiers, and language preferences.
- Usage data — pages viewed, links clicked, time spent on pages, and referral URLs.
- Cookie and tracking data — information collected through cookies, pixels, and similar technologies, as described in our Cookie Policy.
3.3 Information from Third Parties
We may receive information about you from third-party services we use, including Google (for AdSense and analytics) and Meta (for advertising measurement), as described in Section 6.
4. How We Use Personal Information
We use personal information for the following purposes:
| Purpose | Description |
|---|---|
| Providing the Website | To operate, maintain, and secure the Website and its features. |
| Communicating with you | To respond to inquiries, send newsletters (with consent), and provide updates. |
| Improving the Website | To analyze usage and improve content, functionality, and user experience. |
| Advertising and measurement | To serve and measure advertising through Google AdSense and Meta Pixel, where consent has been given. |
| Compliance and legal obligations | To comply with applicable laws, respond to legal requests, and enforce our terms. |
We do not use personal information for automated decision-making or profiling that produces legal or similarly significant effects, unless we have a lawful basis and have provided clear information.
5. Legal Bases for Processing
Where required by applicable law (including in jurisdictions that follow a GDPR-style model), we rely on the following legal bases:
- Consent — for non-essential cookies, advertising tracking (including AdSense and Meta Pixel), and newsletter communications. You may withdraw consent at any time.
- Legitimate interests — for operating and securing the Website, improving our services, and responding to inquiries, where these interests are not overridden by your rights.
- Contract — where processing is necessary to provide a service you have requested.
- Legal obligation — where processing is necessary to comply with applicable law.
Where local law permits processing on a different basis (such as opt-out for certain advertising under some U.S. state laws), our global baseline of consent still applies to advertising and tracking technologies.
6. Cookies, Advertising, and Third-Party Technologies
We use cookies and similar technologies as described in our Cookie Policy. The key third-party services that may collect information through the Website are:
6.1 Google AdSense
We use Google AdSense to display advertising. Google and its partners may use cookies and similar technologies to serve ads based on your prior visits to this Website and other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this and other sites.
- You may opt out of personalized advertising by visiting Google Ad Settings (google.com/settings/ads) or aboutads.info.
- Google’s privacy practices are described in the Google Privacy Policy (policies.google.com/privacy).
AdSense cookies are set only after you have given consent where required.
6.2 Meta Pixel
We use the Meta Pixel to measure the effectiveness of advertising and to build audiences for campaigns on Meta platforms (Facebook and Instagram).
- The Meta Pixel may share information with Meta Platforms, Inc. , including event data and cookie identifiers, for measurement and targeting.
- The Pixel is configured not to share data with Meta before you have given consent where consent is required.
- Meta’s data practices are described in the Meta Privacy Policy (facebook.com/privacy/policy).
6.3 Other Third Parties
We may use other service providers for hosting, analytics, email delivery, and security. These providers process information on our behalf under contractual obligations and are required to respect applicable data protection standards.
7. How We Share Personal Information
We do not sell personal information in the conventional sense. We may share personal information in the following circumstances:
- Service providers — with vendors that perform services on our behalf (hosting, analytics, email delivery, security), under contracts that limit their use of the information.
- Advertising partners — with Google and Meta as described in Section 6, where consent has been given.
- Legal and safety — where required by law, regulation, legal process, or to protect the rights, property, or safety of XPlay News, our users, or others.
- Business transfers — in connection with a merger, acquisition, or sale of assets, subject to appropriate safeguards.
Where required, we provide a “Do Not Sell or Share My Personal Information” link and honor the Global Privacy Control (GPC) signal.
8. International Transfers
XPlay News is available internationally. Some of our service providers, including Google and Meta, may process personal information outside your country.
Where required, we implement appropriate safeguards for international transfers in accordance with applicable law, including contractual protections and, where applicable, reliance on recognized transfer mechanisms.
9. Data Retention
We retain personal information only for as long as necessary for the purposes described in this policy, to comply with legal obligations, to resolve disputes, and to enforce our agreements.
- Contact and communication data — retained for as long as needed to respond and maintain a record of the interaction.
- Cookie consent records — retained as described in our Cookie Policy.
- Analytics and advertising data — retained according to the settings of the relevant third-party providers.
When information is no longer needed, we delete it or anonymize it in accordance with our retention practices.
10. Your Rights and Choices
Depending on your location and applicable law, you may have the following rights:
- Access — to request a copy of the personal information we hold about you.
- Correction — to request that inaccurate information be corrected.
- Deletion — to request that your personal information be deleted, subject to legal exceptions.
- Objection / restriction — to object to or request restriction of certain processing.
- Withdrawal of consent — to withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.
- Opt out of sale or sharing — where applicable, to opt out of the sale or sharing of personal information.
- Non-discrimination — to exercise your rights without being denied service or receiving a lesser quality of service.
- Complaint — to lodge a complaint with a supervisory authority or privacy regulator in your jurisdiction.
To exercise your rights, contact us at [email protected]. We may need to verify your identity before processing a request.
You can also manage cookies and advertising preferences through the Cookie Settings link in the Website footer and through the opt-out mechanisms described in Section 6.
11. Security
We implement reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or alteration. These measures are designed to be appropriate to the nature of the information and the risks involved.
No method of transmission or storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security.
12. Children’s Privacy
The Website is not directed to children under the age of 13 (or the applicable age of digital consent in your jurisdiction), and we do not knowingly collect personal information from children without appropriate consent. If we become aware that we have collected such information in violation of applicable law, we will take steps to delete it.
13. Do Not Track and Global Privacy Control
We honor the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information, where applicable. Because browser-based “Do Not Track” signals are not standardized, we do not currently respond to them separately, but you can use the Cookie Settings and opt-out mechanisms described in this policy.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when the policy was last revised. Material changes will be communicated through the Website or, where appropriate, by email. We encourage you to review this policy periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, contact us at:
Email: [email protected]
Website: en.xplaynews.com/contact