Last updated: 27/10/2026
1. About This Policy
This Cookie Policy explains how XPlay News (“we”, “us”, “our”) uses cookies and similar tracking technologies on en.xplaynews.com (the “Website”). It explains what these technologies are, why we use them, and how you can control them.
This policy should be read together with our Privacy Policy and Terms of Use. Where those documents contain additional information about how we handle personal data, they supplement this policy.
We keep this policy under regular review and may update it from time to time. The most current version will always be available on the Website.
2. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your computer, tablet, smartphone, or other device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to the website owner.
Cookies can be:
- First-party — set by the website you are visiting.
- Third-party — set by another website or service, such as an analytics or advertising provider.
- Session cookies — deleted when you close your browser.
- Persistent cookies — remain on your device for a set period or until you delete them.
We may also use similar technologies such as web beacons, pixel tags, local storage, and scripts. References to “cookies” in this policy include these technologies unless the context requires otherwise.
3. Our Global Approach to Consent
XPlay News is accessible worldwide. Because privacy and electronic communication laws differ across jurisdictions, we have adopted a global baseline of explicit consent (opt-in) for non-essential cookies. This means that, by default, we do not set analytics, functional, or marketing cookies — including those from Google AdSense and Meta (Facebook) — until you have taken an active step to accept them.
This approach is designed to meet the highest common standards of data protection globally and to ensure that your choices are respected regardless of where you are located. Where local laws permit a different model (such as opt-out), our baseline opt-in approach still applies and offers you a higher level of control.
We do not use dark patterns. Accepting and declining cookies are presented with equal prominence, and non-essential tracking is never bundled with essential functionality.
4. Types of Cookies We Use
We group cookies into the following categories:
| Category | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Enable core Website functions, security, and consent preferences. | No — these are essential for the Website to function. |
| Analytics / Statistical | Understand how visitors use the Website so we can improve it. | Yes — explicit opt-in required. |
| Functional / Appearance | Remember your preferences and adapt the Website’s appearance or functionality. | Yes — explicit opt-in required. |
| Marketing / Advertising | Measure and target advertising, including cross-site behavioral advertising. This category includes Google AdSense and Meta Pixel. | Yes — explicit opt-in required. |
We do not use cookies for behavioral advertising, profiling, or building marketing profiles unless you have given explicit consent.
5. Specific Cookies We Use
Below is a representative list of the cookies set by our Website and by the third-party services we use, including Google AdSense and Meta Pixel. The exact cookies and retention periods may change as we update the Website.
5.1 First-Party Cookies (Set by XPlay News)
| Cookie | Category | Purpose | Duration |
|---|---|---|---|
xplay_consent | Strictly Necessary | Stores your cookie consent choices. | 6 months |
xplay_session | Strictly Necessary | Maintains your session and security. | Session |
xplay_prefs | Functional | Remembers display and language preferences. | 12 months |
5.2 Google AdSense Cookies (Third-Party)
Google AdSense uses advertising cookies to serve ads based on your prior visits to this and other websites. These cookies are set only after you have given explicit consent.
| Cookie | Purpose | Duration |
|---|---|---|
IDE | DoubleClick cross-site conversion tracking and ad personalization. | Up to 13 months (varies by source) |
NID | Google ad preferences and personalization. | 6 months |
__gads | Ad personalization and frequency capping for publishers. | Up to 13 months |
__gpi | Ad measurement and frequency capping. | Up to 13 months |
RUL | Used to measure ad performance. | 1 year |
Google Ad Settings: You can manage how Google uses your data for advertising at google.com/settings/ads .
5.3 Meta Pixel Cookies (Third-Party)
Meta Pixel uses first-party cookies to measure conversions and build audiences for Facebook and Instagram campaigns. These cookies are set only after you have given explicit consent.
| Cookie | Purpose | Duration |
|---|---|---|
_fbp | Identifies browsers for advertising and site analytics services. | 90 days |
_fbc | Stores the ad click identifier (fbclid) when you arrive from a Facebook or Instagram ad. | 90 days |
Meta Ad Preferences: You can manage your ad preferences on Meta platforms through your Facebook or Instagram account settings.
We will update this table whenever we add or remove a cookie or tracking technology.
6. Third-Party Cookies and Recipients
Some cookies are set by third parties whose services we use. These third parties may process data as processors acting on our behalf or, in some cases, as independent controllers. We require third-party providers to respect applicable consent choices and data protection obligations.
Where required, we identify the relevant third parties in the consent banner and in this policy. Our key third-party partners include Google LLC (for AdSense) and Meta Platforms, Inc. (for Meta Pixel).
7. Your Consent and How to Control Cookies
7.1 Consent Banner
When you first visit the Website, you will see a consent banner that allows you to:
- Accept all cookies;
- Reject all non-essential cookies; or
- Choose by category (Analytics, Functional, Marketing).
Refusing is as easy as accepting. Reject-all is available on the first layer, and non-essential cookies — including AdSense and Meta Pixel cookies — are not set before you make a choice.
We do not treat scrolling, continued browsing, or closing the banner as consent. Cookie walls that block access unless you accept are not used.
7.2 Changing or Withdrawing Consent
You can change or withdraw your consent at any time by:
- Clicking the “Cookie Settings” link in the Website footer; or
- Using the consent preference center available on every page.
Withdrawal takes effect immediately: the relevant tags and scripts stop firing, and we update your consent record.
7.3 Browser Controls
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. The following links may help:
- Chrome: Settings → Privacy and security → Third-party cookies
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Blocking strictly necessary cookies may affect how the Website functions.
7.4 Opting Out of Personalized Advertising
You can opt out of personalized advertising from Google and other participating companies through the following industry resources:
- Google Ad Settings: google.com/settings/ads
- Digital Advertising Alliance (DAA): aboutads.info
- Network Advertising Initiative (NAI): networkadvertising.org
These opt-outs are separate from your cookie consent choices on this Website.
7.5 Global Privacy Control
We honor the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information, where applicable.
8. Consent Records
We keep time-stamped records of consent, including the choices you made and the version of the banner and policy presented at the time. These records help us demonstrate compliance and respond to audits.
9. International Transfers
XPlay News is available internationally. Some third-party providers, including Google and Meta, may process data outside your country. Where required, we implement appropriate safeguards for international transfers in accordance with applicable law.
10. Your Rights
Depending on your location, you may have rights to:
- Access the personal data we hold about you;
- Request correction or deletion;
- Object to or restrict certain processing;
- Withdraw consent;
- Opt out of the sale or sharing of personal information (where applicable);
- Lodge a complaint with a supervisory authority.
For more information, see our Privacy Policy or contact us using the details below.
11. Retention
We retain cookie consent records and related data only for as long as necessary for the purposes described in this policy, to demonstrate compliance, and to resolve disputes. Specific cookie durations are set out in the table in Section 5.
12. Changes to This Policy
We may update this Cookie Policy from time to time. The “Last updated” date at the top of this page indicates when the policy was last revised. Material changes will be communicated through the Website or, where appropriate, by email.
13. Contact Us
If you have questions about this Cookie Policy or our use of cookies, contact us at:
Email: [email protected]
Website: en.xplaynews.com/contact